Would you like to receive $1,000 a week for life?

Posted October 31, 2006 10:58 by Hoard Client Systems CEO.

About Hoard Client Systems CEO

Hoard Client Systems CEO's affinity for investing and financial matters began more than 20 years ago when he began investing in the stock market through a class in high school. Now, in 2006, he is being looked to for his innovation in altering the efficiency in which financial professionals communicate with clients.

Would you like to receive $1,000 a week for life? That is a terrific headline. Why? First it talks to the prospect reading the headline (Would YOU like to…) Second it gives the prospect a reason to be interested. Whether you ladder their current investments or use an immediate annuity, people don’t visualize their current investments in terms of income. By having them look at their current situation from a view point of income vs. a pile of money doing nothing for them, you have captured their attention. And always, when possible ask a question instead of using a statement for a headline.

Discuss

Comments

637 days ago Larry Franks wrote:

Any suggestions on how to make an advertisement for estate planning into a question?

631 days ago Mike Johnson wrote:

Good point, but that is what I pay my seminar mailing house to come up with for me. Why can’t these seminar mailing houses that charge us thousands of dollars for crappy attendance start doing a little research on headlines instead of using the same crappy headlines over and over?