How to put your name on the tongue of every Senior in your town and make you an additional $357,134 a year!
I had mailed the same crappy, expensive seminar invite 15 times in two years to the same “sick and tired of getting all these seminar invites” Seniors. I expected a very low reservation rate but heck, I had to do something to see new people even though, my expenses keep going up and I am making the same money as last year.
The response rate was 3.2%! They should have been sick of the same, old, tired invite. I hadn't changed a single thing on it. I couldn't figure it out. So I decided to ask them what made them respond to this invite when I saw them at the seminar.
Here's what I heard…I’ve been getting your stuff for years but my brother said you are the only one in town who knows what he's talking about…the guy I used to work with at the plant said you are the only one in town who knows what retirees need…my neighbor said you are the only guy in town that's trustworthy.
I had never had better than a 1.25% response rate for the two years prior! Why did my response rate nearly triple seemingly overnight? I figured out I had reached the Tipping Point (see insert).
I found out that by giving my clients and prospects a WOW! Experience for just a short time had created a Tipping Point. A point where it seemed that everyone knew who I was. By staying in contact continually (for pennies on the dollar) with newsletters, post cards, small inexpensive gifts, phone calls and letters to the editor in the local paper…by simply touching them continually my seminar response suddenly almost tripled without any extra cost.
- Instead of spending Thousands of dollars on a seminar and having it barely pay for itself…You can spend about the same as one seminar and get the results of 12 seminars production
- Instead of spending a ton on “slick” newsletters produced by people never in the field…You get results driven pieces designed and used by million dollar producers
- Instead of spending days and sometimes weeks putting campaigns together…your campaigns now can go to thousands of people in seconds with the press of a button
- Instead of flushing dollar after seminar marketing dollar down the proverbial toilet…every marketing dollar You spend builds and grows on the previous dollar until it avalanches into a presence that cannot be ignored by my target market
- Instead of having to beg for crappy referrals that embarrassed both me and my clients…You now get TRUE referrals from clients without even asking. They just start telling everyone around them how great you are and that they should be working with you
- Instead of always having to whine and complain about the business prevention departments at my B/D and the regulators…You can now use materials that both work and are compliance friendly
- Instead of prospects constantly telling me they need to think about it…You have slashed the time from prospect to closed client in ½
- Instead of viewing current clients as a time suck…You are now generating lots of new income from them without lifting a finger (and the fact that they love you a lot more doesn't hurt either)
- Instead of constantly looking for the next “great” marketing tool to find prospects…You spend more time doing the things you really enjoy
- You save Yourself the extreme cost and hassle that employees that haven't a clue can cause…instead You can have a Hands Off Always Results Driven system constantly being updated by the best producers in the industry
But better than that I added an additional $357,134 the next year through referrals alone!
I stopped doing workshops the next year because I had started a financial advisor coaching business, but even with no marketing whatsoever the next year, I made $357,134 strictly from business that had been referred to me by happy clients and influence makers in the community.
I had finally found a system where:
- For the cost of 1 seminar you make as much as you would doing 12 seminars
- It’s INEXPENSIVE…for less than a quarter a touch
- It’s easy…you could touch as many as 5,000 people 3 times in a month in just 20 minutes of your time
- You can double or triple your seminar response rate without any additional mailers or cost
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The Hoard Client System is the system that makes it quick and easy to touch your clients as often as you like—with messages handcrafted by the designer of Hoard who used these same methods to write over $28 million in new production in just two years from a puny territory of 12,000 Senior households. Built by multi million dollar producers for multimillion dollar producers. Using the Hoard Client System is far less expensive than hiring a copy writer, printer, fulfillment house, and graphic designers run by people who have never actually had to sit down with a financial planning prospect. In fact, you can subscribe on line to Hoard at no risk today – for less than a cup of coffee a day from Starbucks. Oh Sorry! We’ll even let you have your steaming hot cup of coffee for free for the first 30 days, click here for your free trial now:
Tipping Point
For Hush Puppies –yes, the brown suede shoes – the Tipping Point came somewhere between 1994 and 1995. The brand was all but dead. The company was thinking of phasing out the shoes that made them famous. Little did they know that a few hip kids in Soho had started wearing them precisely because no one else would! All of a sudden the fad spread, like an epidemic.
In 1995, the company sold 430,000 pairs of the classic Hush Puppy, and the next year it sold four times that and the year after that still more! No one was trying to make Hush Puppies a trend. Yet, somehow, that's exactly what happened. The shoes passed a certain point in popularity and they “tipped.” How does a thirty-dollar pair of shoes go from a handful of downtown Manhattan hipsters and designers to every mall in America in the space of two years? That phenomenon is explored by Malcolm Gladwell in his book Tipping Point.